How to link Youtube accounts and what is account linking?
YouTube– a world-famous video hosting service, which for many is not only a way of entertainment, but also a source of income.
But the popularity of the channel does not come on its own.
To promote it, hard work is being done to promote it, which is impossible without analyzing statistics.
For this purpose,YouTube accountis linked to Google AdWords account.
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What is linking a YouTube account?
But to evaluate the effectiveness of video advertising, you need to link your YouTube channel to your Google AdWords account or vice versa.
Linking accounts – This is the establishment of a connection between two or more accounts.
If you link aYouTube accountto an AdWords account, the channel owner will not gain control of the second account.
Just like an advertising account does not give its owner the right to delete, add and edit videos on video hosting.
Why do you link your YouTube account?
The first mistake that owners of a new channel make – neglect to link your account to Google AdWords.
Thus, the time for promotion increases from several months to a year.
Because without analyzing statistics it is impossible to build effective tactics for promotion.
Linking a YouTube account allows you to:
- View key performance indicators (number and view rate)
- Get data on clicks and interactions
- Rate video quartile (view percentage)
- View all user actions on the channel (subscriptions, likes, adding to playlists, etc.)
- Control video advertising
- Create overlays with calls to action
How to link YouTube accounts with AdWords?
To take advantage of the advanced features that Google AdWords provides, just take a few minutes and follow these steps:
- Go to the YouTube channel.
- Click on the account icon in the upper right corner of the page.
- Go to the tab «Channel» and click «Advanced».

- In the section «Link to AdWords account» click the button «Link accounts»

- Follow YouTube prompts.
- Approve linking in AdWords account.
You can view alllinked YouTube accounts in one account.
To do this, in the menu you need to select the item «Video campaigns»
It is worth noting that linking a channel to an advertising account is impossible if it does not have public videos and the number of subscribers does not exceed 10 people.
How to link a YouTube channel to another Google account+
There are situations when you need to transfer your registered YouTube account to another Google account+
Unfortunately, the administration does not yet give users this opportunity.But it is possible to link it to the desired page.
How to link a YouTube account:
- Go to the settings of the account that needs to be transferred.
- Select tab «General information» and click «Advanced» under the profile icon. Additional account settings are indicated here, in particular linking the channel to new Google profiles+.

- Click the button «Link the channel to an account or another Google page+».
- Next, you will need to enter a personal password for the profile to which you want to link the channel.

- After logging in, the YouTube channel and the page linked to it will be displayed on the monitor screen.
- To link, you just need to click on the button «Select a page or Google profile+» in the My channel field (after moving ).

If one of the user’s channels is already linked to the selected profile, it will have to be deleted.
Otherwise, the system will not allow you to bind the current one.
After moving the channel, its appearance will change slightly.
This specifically applies to the account name and icon. However, the URL will remain intact.
How to transfer rights to a channel to another person?
In general, before all manipulations, you need to determine exactly why the YouTube channel is being connected.
If this is necessary to transfer rights to another user, then account linking can be avoided.
To assign another person as the owner of a channel, you need to go to the «General information» tab. in your profile settings.
In the field «Administrators» you need to click «Add or remove administrator» and go to access settings.
For complete and irrevocable transfer of rights, the user is appointed as the primary owner.
The former account owner can be deleted.
However, you should think carefully before transferring rights topromoted account.
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