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What is the best way to promote a product on VKontakte?
Many users are interested in the possibility of selling their services through VKontakte. Usually they choose a different advertising format for selling - either create a public page, or a VKontakte group, or just a profile. In this article we will look at how exactly these advertising formats and attracting clients differ , let's talk about which format is best. First of all, I would like to make a reservation that advertising pages on VKontakte themselves are allowed, but there are some unwritten rules that must be followed when choosing one or another page format. About all this Let's talk below!
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What types of pages are there?
Before advertising your business on VKontakteyou need to decide on the format of your future site. The choice of format needs to be taken very seriously, it is better to come up with an original and memorable brand so that the user can easily find it if he forgets. 4 formats of advertising platforms.
- Public VKontakte page: Ideal for disseminating news and information. Everything is done in it for publishing news, pinning posts. Usually this format is chosen when the opinion of users is not particularly important because they can only watch your news and comment on posts, like them. This option is good for advertising your product!
- VKontakte group (community): Suitable for discussions and exchange of opinions. In this format, you will have fewer opportunities to pin news and posts. Typically, this format is chosen to make it more convenient for all users within the group to communicate, since they have the opportunity to post posts themselves or offer news. Usually a group is created to unite people by interests. For sales and business development, it is better not to create a VKontakte group.
- VKontakte profile: It’s also a personal page. This option is ideal because it is very difficult for competitors to block it. You can physically complain about a page only through the ticket system (there are no complain buttons, unlike a group and a page). Also, using your personal VKontakte page, you can actively invite friends to your place and publish news on your page (friends will see them). Recruiting friends will be very easy if you have an interesting product. This format is suitable for narrow topics and businesses, but is not suitable for large companies.
- VKontakte Events (meetings): Convenient for organizing concerts and parties, meetings or joint events.This format is suitable if you often hold meetings with real people and it is important for you to know the approximate number of participants at the meeting. Usually this format is used in conjunction with others (for example, shops). It is used separately only on webinars.
We also draw your attention to the fact that changing the topic of a group/public is strictly prohibited. That is, if you initially created a group about health, then you will not be able to change it to a topic about cars. Otherwise, if you violate the rules, the community or public is simply will be blocked by the VKontakte administration.
Which is better: a public page, a group or a profile?
In our opinion, everything depends on your needs. For example, if you sell goods or services that are popular among the population, it is better to take a public page. If you are engaged in a very narrow area (for example, SEO services, or a programmer), it is better to create a VKontakte group or just use a VKontakte profile. A group is usually created if they want to maintain communication between all users. However, VKontakte groups are very often blocked because they contain user activity (spam, messages, links). You will have to moderate your VKontakte group, or it will become a trash heap for spam messages.
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